Responsive ecommerce websites are a great tool of augmenting revenue generation. Although, certain facts found in a research material published by Google in 2016, indicate that including a mobile device dedicated ecommerce app can further enhance the revenue generation and with a superior margin. The research found that, 58 per cent of all the mobile users, through their mobile devices were gathering information on product prices, discounts, comparison, offers, purchase details and reviews. Out of these users, 66 per cent made a purchase atleast once a week through their mobile devices. Combining these two statistics, it would appear that 38 percent of the total purchase is made through smart devices. Considering this major chunk of the populace, who prefer to purchase through their mobile device, it is only logical for every ecommerce business to have their own exclusive ecommerce mobile app. Additionally, it is seen that, a major percentage of the website purchases are redirected from mobile devices after successful gathering of product and company information. 

A 360-degree revenue facilitation by ecommerce mobile apps

The statistics do speak a story of their own. However, from several other market surveys it is found that setting up an ecommerce mobile app can instigate a comprehensive revenue boosting scenario for an ecommerce business.

A greater visibility duration: In the 21st century everyone, irrespective of their age, is always hooked to their phone. Accessing the PC has become a much rarer occasion as compared to earlier times. Hence, when having an exclusive mobile app for an ecommerce business, relevant products and offers will be at the audience's visibility for a greater duration.

Push notifications: With responsive ecommerce websites, attractive and trendy offers often go unnoticed by the buyers as they fail to receive prompt notifications. With mobile apps however, as the they integrate with the smart device, customers, stay posted on every new arrival and offers in form of push notifications. Not letting a single news related to the ecommerce business go unnoticed.

Integrated smart phone features enhance usability: Smart features on mobile devices such as, microphones, GPS tracking and email and social media platform integration, provide ease of content search and order placement. These benefits augment the buying experience of users.

Fast functioning: Mobile apps are structured to function exclusively on mobile devices. Hence, these apps function on mobile devices much more efficiently than generic web browsers. Mobile apps are light on the phone, whereas browsers are loaded and heavy, taking longer time for pages to load. Consequently, buyers are usually happier to make their purchase promptly and quickly over the mobile apps, rather than delaying the process on an ecommerce website through a web browser. 

Online and offline functioning: Visiting the ecommerce website through a web browser can never be possible without accessing the internet. Mobile apps however will have both online and offline accessing options that come handy especially at times of poor internet network reception.

Enhance your website SEO: With the emergence of mobile apps, Google has started to SEO a particular website by taking in consideration the content of its integrated mobile app as well. Hence, by aptly structuring the content of the mobile app, one may increase the SEO potential of their ecommerce website.

Finally, to conclude, all the above mentioned benefits of an ecommerce mobile app render a greater customer loyalty be generating ease and efficiency in usability. Additionally, with a more solid base of buyers and a more emphasizing presence, buyer's information gathering gets both comprehensive and precise at the same time. Helping the business owners to formulate an advanced marketing strategy.