As every other aspects of our life progress and change with the arrival of a new year, so have the digital media, social media platforms and website designing trends. With every passing year traditional symmetric and grid layout focused designs are being rendered redundant, and a newer outlook with a touch of engaging yet minimalist, is taking over. The newer designs see an employment of animated gifs, aesthetically perfect photographs, insightful  info-graphics and artsy illustrations to establish a striking and conversationalist tone. With creative designing tools, the websites are managing to go beyond merely providing information and visually narrate its purpose in a story-telling like fashion. 

The website designing trends to be expected in 2018

Original photography: The viewers have very rightly realized that photography is an art that needs to be bestowed upon a greater deal of appreciation. To comply with this realization of the viewers, new designing patterns are discarding the use of stock pictures and incorporating in-house original photographs.

A  minimalist look: There is no denying the fact that simplicity has its own charm. A layout with a full screen photograph overlaid with bright and bold texts, has gained much appreciation in recent times, and is expected to grow further, in terms of their acceptance with the viewers. 

Text focused: The present designing patterns have broken the traditional routine of issuing designs with just pictures and patterns. In upcoming trends it is more likely to be found a design that is centred around a singular eye-catching text ( of bright and bold colouring or a toned down subtle colouring, depending on the background.)

A long-scrolling home page: With the advent of social media platforms like, facebook and twitter, users are getting more and more hooked to the loop of endless scrolling. To tap into this addiction of users, newer designs are rejecting the implementation of drop down menus and tabs, and instead, availing all their notable content through a medium of long down scrolling of the homepage. 

Inclusion of info-graphics: Under present circumstances it is found that, information is better imparted through visual presentation over textual presentation. Hence, many of latest website designs are focusing increasingly on inclusion of attractive and insightful info-graphics.

The allure of animation: Animation and visual effects have increasingly gained their potential of tickling the sense of intrigue and awe amidst the users. Embedding GIFs and coding various integral website transitions with visual effects, have effectively augmented the conversion rate of websites over the past few years. Consequently, in 2018, this instrument is easily expected to be abundantly introduced in website designs. 

An interface that converses: Since 2016, an element that has gone drastically trending among website designs, is the chatting option. The long and tedious process of emailing companies for getting feedback on queries was gradually growing irritating on the users. At such a time the integration of a messaging service was introduced. A service, that on one end holds a bot server or a 24 / 7 company helpline and on the other, the end users. Given the circumstances in the area of query responsiveness, the feature proved to be an instant hit and was much appreciated by the users.

Although the above mentioned features are sure to make their entrance in 2018 website designs, there are other features that are worth considering, viz, scattered grid layout, prominence of customer experience in content, an open ended and crude designing, contemporary illustrations, incorporation of oblique shapes, densely and aggressively populated content and an increased quantity of video content.