Search Engine Optimization or SEO allows your Ecommerce website to have a proper flow of the targeted traffic. As far as your Ecommerce portal is concerned, SEO does not only mean listing the products that are available on your site. In comparison to the blog or the general websites, optimizing for the search engines becomes much more difficult when it comes to ecommerce sites. In fact, the entire process of optimizing becomes even more difficult when pages are being deleted or added on a regular basis. Any error can cost you a lot, so here are a few of the common SEO errors listed that you must avoid while optimizing your online shopping portal.

The absence of product descriptions

Your Ecommerce site may lose the chance of remaining at the top of a search engine result page if the products do not have a proper description. This error is something very common when you own an online apparel shop or a gift store. Therefore, it is important to keep in mind that the description cards are unique. The text that is added should have more words in comparison to the total word count of navigation, footer, sidebar or other texts present on the product page.

Lack of keyword research

Before setting up the Ecommerce site, it is important to carry out keyword research. You should do the research before setting up the website and not after it has been set up. In case there are any errors, you can easily fix these later. But it is extremely important to construct the website on basis of the research that you have made. The research will offer information about the relevant terms for the products which can be used either in the home pages or the category pages. Multiple pages related to similar search terms should not be set up as it can lead to conflict and confusion. Any established St Louis SEO company can help you with appropriate keyword research.

Lack of mobile optimization

There is no doubt about the fact that people are increasingly making use of their Smartphones when they are searching for a particular product. This is why it is not just enough for your Ecommerce site to be computer optimized. Your site should also have mobile options or a responsive approach which can adapt to the size of the screen. It should also have clickable buttons, readable texts and optimized images which can be easily navigated and understood on desktops, laptops as well as mobile phones.

Error pages

Ecommerce website owners tend to delete pages when particular products are no longer available. When you delete pages, it may happen that the search engines and the visitors will continuously run into pages that keep returning errors. Often, there are also internal links to a particular deleted page which makes an error prominent. With the help of any reputed St Louis SEO company, you can ensure that this kind of error does not happen.

As an Ecommerce owner, you should know that proper Search Engine Optimization leads to a great traffic opportunity. So, avoid these mistakes and make your portal a favorite place for visitors.