The first question that comes to the mind of any business owner interested in digital marketing is what exactly SEO metrics is. It is basically a means of tracking how much a Search Engine Optimization (SEO) technique is benefitting the website, on which the SEO specialist has been working extensively and how much of the traffic entering the website is actually converted to sales. This gives a fair idea business performance, that is, on what parameters, the business is doing well and where it needs improvement. Every business utilizing the platform of digital marketing should keep a track of the SEO metrics result. The most important metrics that a business needs to monitor are:

Amount of organic traffic visiting your website

In simple words, it is the number of people visiting the website that you are working on. Keeping a track of the number gives you an idea of the number of views and how many people continued viewing after the first few pages, which again highlight the credibility of the site. Any established Houston SEO company will agree that organic traffic measurement is one of the purest metrics in the SEO metric system.

Tracking bounce rate

Bounce rate is basically the number of people exiting the page without clicking any associated link. It is generally given in percentage and is quantifiable thus letting the business organizations create graphs and charts which makes it easy to compare and contrast.

Tracking keywords ranking

Any expert Houston SEO company would use keyword tracking tools like SEMrush which let you determine which keywords have a high ranking for your site, or in simpler terms, on typing which keywords your site is given preference. Since these keywords enable you to attract more traffic you can keep building on them for better marketing.

Tracking exit pages

Keeping a track of the page in which most customers exit your site is also important as you can figure out properly where the problem lies exactly and can work on the improvement of that particular page. An idea of the number of pages visited before reaching the exit page is also beneficial from the marketing point of view.

Stickiness metrics

It is the metric used to track the number of people returning to your site later for further reference and who continue viewing your site for a long time. It gives you an idea of your target audience.

Sales funnel

This tracks the actual amount of physical sales happening from the amount of traffic entering your site, giving a valid proportion.

Tracking page load speed

Faster the load speed, more the retention of the interest of the customer, hence this metric also becomes important.

Tracking crawl speed

If your site has a lot of broken links, Google will have a high crawl speed and not be able to track them and thus not enlist your site as a priority, which is something you are trying to achieve.

SEO metric is basically a parameter to judge the success of SEO on your website and if the company meets most of its target it can be said that it is on the right track.