In today’s world where 90 percent of businesses have a huge online presence, the field of digital marketing is booming. If you are looking for how to ensure the online presence of your company leaps ahead of other markets, then you must be aware of the fact that search engine optimization is a must for maximizing traffic on a particular website by ranking it higher on search engines. Given this, any responsive website design company will let you know the need for a responsive web layout for scoring high on SEO grounds.

Modern consumers are addicted to smartphones and there are a variety of devices available in the market. Your company's website should be compatible with all devices as Google Search prefers mobile responsive sites as a ranking factor to maximize traffic. Users should be able to make use of your website on the move on their tablets, iphones, android phones, desktop, laptop, and so on. A responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. In a nutshell, it can boost SEO in the following ways:

Improves User Experience

The content of your website is very important to attract traffic but the user-friendliness is equally important. Users would stay longer on a site that is easier to navigate on their devices. Responsive design adjusts to user’s behavior. It works smoothly across platforms (Windows,iPhone, Android), orientations (portrait or landscape) and screen resolutions.

A website having mobile responsive design betters the user experience. This result is higher ranking on Google Search engine.

Decreases Page Loading Time

A proper responsive design helps your website to adjust quickly to any screen ratio of the device and the website loads faster. This increases its visibility, thereby helping in better ranking on prominent search engines.

More Engagement of Traffic

Your content may be amazing but if your site interface is not responsive to users then they would lose interest and leave the site quickly. Responsive design makes sure the website adjusts to users' behavior and reduces the bounce rate which is a measure of how quickly a visitor leaves the site. A lower bounce rate results in higher ranking.

Eliminates Risk of Duplicate Content

You may have different URLs if you have a different site for the web and a different one for mobile devices. In such cases, the chances of duplicate content are higher, and it is a fact that Google removes duplicate content from its search results. Hence this decreases your website’s chance to appear on Google Search results and reduces the traffic.

With responsive web design, you can use only one URL for both web and mobile devices. This will remove the possibility of duplicate content and Google will recognize your website on its search engine.

Increases Social Visibility

Responsive designs on your websites make sharing website link and content on social media easier. Better publicity of your website brings more traffic on the site, naturally boosting SEO.

Avail the assistance of a premier responsive website design company to make your business successful online!